Between Sept. 26th to Oct. 5th, Cerebella participated in ArtWeek Boston, a 10-day biannual celebration of arts & culture in the Boston/Cambridge area. Through a collaboration with our friends at Descience, we had two jam-packed days of sharing science in style with researchers, designers, technologists, educators, entrepreneurs, and curious ArtWeek visitors.
On Monday, Sept. 29th, I headed down to the MIT Media Lab for the Descience Fashion Show, where teams of scientists and designers brought "research to the runway" through beautifully innovative pieces that integrated 3D printing, LEDs, and other cutting edge technologies into skillfully constructed garments. Since I got there a little early, I was able to get a peek of the behind-the-scenes preparations.
Cerebella Design was proud to provide the "swag" (aka gift boxes of science-inspired neckwear products) to all judges, advisors, and other sponsors of the fashion show. Gifts were laid out for the judges before things got started. The panel of judges included Nobel Laureate in Physiology/Medicine 2009 Dr. Jack Szostak, architect & designer Neri Oxman, biotech pioneer Dr. Sangeeta Bhatia, Boston Fashion Week executive director Jay Calderin, Whitehead Institute Fellow Dr. Gabriel Victora, and Curator of Fashion Arts at the Museum of Fine Arts, Boston, Dr. Michelle Finamore. What a lineup!
The event began when the Descience emcee-- none other than Tobias Otting aka the Junior Sartorialist-- took the stage. Garments were showcased alongside descriptions of the research that inspired the designs on large screens behind the models as they strutted their stuff down the runway.
After the show, I caught up with the amazing Descience leadership team that made this event possible. But this was not goodbye just yet! I'd be seeing this awesome group of scientists & designers at the Descience Showcase a few days later.
On Thursday, October 2nd, Cerebella participated in an evening of Fashion & Science with Descience at the MIT Koch Institute to share products with the visitors of ArtWeek Boston. This was a great experience because some of the descientists (teams of scientists and designers) were here to talk more about their designs and what inspired them.
All in all, ArtWeek Boston and the Descience collaboration were a great success. Thank you to everyone involved in the week's events, and we hope you continue to make science more accessible through art & design!
Cerebella was recently featured on the Descience blog. Interested in reading about why we believe in sharing science through design? Click here.